google ads vs Facebook ads

Google Advertising vs Facebook Advertising: Which will give you better ROI?

 As digital marketing experts, we have been asked this question by dozens of customers. "So Google Advertising vs. Facebook Advertising, Which is Better for My Business?"

And almost every time we have a similar reaction - it depends!

Both are great, and yes one can be better than the other depending on your business, your audience, and your goals. Let's have a look, shall we?

The big debate on Google ads vs Facebook ads

We understand that small businesses often have a limited marketing budget and deciding where to use their advertising expenses can be extremely challenging. Let us fully understand the difference between Google Advertising vs. Facebook Advertising. That is why we are debating ourselves to resolve it and clarify this debate once and for all. And in the process, fellow business owners are helped to decide which one gets the best return on their marketing investment.

Before jumping straight to the part where we tell you what better ROI you get in the epic battle of Google Ads vs Facebook Ads, let's start by looking at some of the main differences between the two.

What are Google Ads?

The development of technology over the past few years has given us more options than the market and even consumers can imagine in our lifetime. As a result, it has changed how we receive, distribute, and receive information. It has also changed how and where to shop for today's products.

There is one such internet company that has not only adopted the change but has helped in its cultivation. Founded in 1998, Google is a search engine used by nearly 70% of online users to search for anything and everything under the sun. Really. Products, tips, videos, thousands of best results related to local businesses, and many more in a fraction of a second. Google today processes over 40,000 search queries every second, over 3 billion per day, and a little over a trillion every year. And it has shown this steady growth since the early 2000s. Imagine how it is and will continue to change the advertising landscape.

Formerly known as Google AdWords, Google Ads has become one of the world's largest and most popular pay-per-click advertising platforms. Meaning advertisers on this platform only pay when a user clicks on their ad. Other search engines also use similar technologies for their advertising platforms. But while Google is commonly used by consumers and advertisers, paid search is best known with Google ads alike.

Read this:-How to Advertise on Your Blog 

The image above shows a quick Google search of house cleaners around me. Note that all listings are marked with a green "Advertisement" label on the left side of the screen or "Sponsored" in the upper right corner of the screen. Google not only showed me the most relevant ads for my search query, but it also showed me relevant results based on my location.

Now that you have understood what Google ads are, take a minute to watch this clip from one of our staff experts as he explains the preview of Google Ads vs. Facebook Ads.

What are Facebook Ads?

If Google ads are popularly referred to as paid search, then Facebook ads have certainly been given the title of paid social. Changes in consumer behavior and patterns have given rise to social media giants that allow consumers to connect with their friends, voice concerns about their experiences, and engage with topics and businesses they love.

In a previous article, we explained why business owners need to include Facebook advertising in their marketing plans. We highlight how Facebook today has become a social powerhouse with 2.2 billion active monthly users (and counting).

Setting an example for why Facebook ads are so popular among advertisers and business owners. Claiming such impressive user data, it is no surprise that Facebook advertising accounted for 25% of all online advertising spending in the last year alone.

Perhaps Facebook's biggest advantage over Google is that it knows our social behavior. We may not be fully aware of it, but we subconsciously disclose information about ourselves on Facebook about what we want.

Yes, Facebook collects a lot of data. Maybe more than you realize. Pages you like, topics you attach, your friends, your date of birth, your current place, your holiday in 2018, etc. Imagine the value at which such a data bank could be created for advertisers targeting specific users. And these feelings, our behavior, and what we like to have a great influence on our purchasing decisions.

Introducing… (drummer please)… Facebook Advertising!

The graphic below shows the Facebook ad targeting options available to advertisers.

For this reason alone, Facebook ads are popular among many small business owners because they supply the power to point to your target customer and advertise only to those presumably to truly buy your product or service.

Another example of this is often Facebook Google Search. you'll have seen some advertisements on Facebook for products or services that you simply had previously researched, and located yourself asking, How does Facebook know what I've searched on Google? Facebook, itself doesn't know this information, however, if a business is or is connected to Facebook, that data is often wont to display their advertisements on your Facebook feed.

This amount of exclusivity is some things that a lot of advertising platforms cannot provide, a minimum or not as an extension.

Schedule a consultation with our digital experts today about how (if not) Facebook ads will help solve your business objectives.

Google Ads vs. Facebook Ads - How They Work

What's the difference between Facebook advertising and Google advertising? the most difference is how products/services are shown to consumers. Facebook shows ads to users who supported their interests, while Google shows relevant ads to those that are specifically checking out the merchandise. In simple terms, Facebook focuses on brand outreach, while Google focuses on lead conversion.

Let's look at a little more detail.

Google Advertising, with its paid search-based offerings, lets business owners target users supported search queries entered on Google, also referred to as keywords. Primarily text-based, these advertisements aim to point out users' relevant promotional results which will further help them in their search.

From the user's point of view, once they do a Google look for a specific keyword, they're usually shown pages of leads to but a second. But at the start of every search result page, the initial few listings (tagged as "ads" on them below) are promoted listings that advertisers have paid to point out when that specific keyword is searched.

From an advertiser's point of view, Google advertising platforms allow them to make campaigns that will appear only users look for a keyword that they need to advertise. For a good more targeted approach, local businesses can target people checking out their keywords in specific geographic areas. That way they do not buy clicks on a customer in Wyoming who likely won't attend their mechanic shop in Florida.

Once these campaigns are found out, your ads enter a bidding phase with advertisers who have chosen similar keywords. and eventually, Google will show the ad that has the very best bid and therefore the most relevant content. Of course, there's a military of tools provided by Google to line up these campaigns, but these are the fundamentals you would like to understand.

On the opposite hand, Facebook advertising allows you to target your ad-supported behavior and the pattern you select as a targeting profile on your platform. Unlike Google ads, it's not supported a user's search query. It not only provides a good range of targeting options supported demographics, but it also allows an advertiser to focus on users who supported their behavior, likes, and dislikes.

For these reasons, you would like to form sure that you simply really know your customer. If you would like help checking out, one of our social media advertising experts can put together a customer avatar profile for you.

The image below shows an example of the varied ad formats available on Facebook advertising. Choose different display formats (image, video, carousel) and placement.

What is the ROI for Google Ads vs. Facebook Ads? How can we determine it?

There was a time when traditional channels like print advertisements were a market strategy for business owners. Relying largely on communication in local newspapers then hoping that somebody sees their advertisement and goes to go to them to form a sale. to not skills effective his recent ad campaign was.

We have come an extended way since those times and today business owners and advertisers have advanced digital tools at their disposal. New advertising technologies promote all businesses in various advertising formats, targeting them to specific customers.

everything will be alright…

Computer science and data analytics have made it possible to track these campaigns and count conversions that bring them down to the hour they occur. It is amazing how the advertising platform goes through each and every one of the advertisements on your website. In addition, the tag also follows them when they shop or close. This level of expansion means that there is more data than ever to help optimize the performance of your campaign.

We at LYFE Marketing, are technical experts who like to take up this challenge. We track conversions on a daily basis and explain to business owners how their campaigns are performing.

Apart from this, we also help our customers to put code and scripts on their websites that capture website visitors. We then create remarketing campaigns on both Google Ads and Facebook Ads, targeting people who have seen the first landing pages on our website. Has the ability to retrieve those previous visitors when the real ROI gets rolling. Because now, you are not only sending touch to users once and hoping that they make a purchase from you. Instead, you are retrieving all those who visited your website but did not convert.

Google Advertising vs Facebook Advertising Trial

So, which one generates a better ROI in the end? And simplify a difficult choice.

For a business owner, the debate over Facebook advertising versus Google advertising boils down to just one thing and one thing - which of the two options would provide the most benefit? And we understand completely.

For this reason, we decided to conduct an examination of our own and then express our opinion. The subject we set out to study was a local gym business. The client came to us with the primary business objective of increasing membership in the gym. And a secondary objective of raising awareness of your new business.

We ran and ran two campaigns for 30 days to gauge the market for the product before presenting our recommendations. The two tables below are what our campaigns received at the end of this trial period.

Facebook advertising

We first saw Facebook's campaign. It did very well! Exceeding our customer's expectations, even. By getting over 103 membership purchases and over 150K impressions we thought we had a clear winner in this test. In addition, it helped to achieve this at a cost of $ 11 conversion. Not bad, is it? The client was blown away by the results and Facebook was more than happy to continue the advertising campaign, knowing that these results could only improve over time.

Next, we looked at the Google ads we created. Not only did we spend less than the campaign we had set up to spend, it only helped us get over 200 subscriptions at a rate of $ 4 per conversion. We found some very interesting data points to further improve our campaigns. By the end of the trial, our Google ads were seen by users searching specifically for gym memberships. We knew they would become lifelong customers. These types of results are a great indication of what type of advertising works best for our customers during the search phase.

Campaign setup and infrastructure can be overwhelming. But trust us, we have been doing this for some time (8 years to be exact). And we know how to get the results you want. Get a free consultation with our digital marketing experts today, see how you can get the best return on your investment.

If you are still trying to decide between Google Ads vs. Facebook Ads, our experienced staff knows to make that decision. We do not promise overnight success, but we will measure business opportunities for you and crave to get you a better ROI.

Our recommendation in Google Advertising vs Facebook Advertising Debate

If the decision is to be based on returns on actual investment dollars spent, Google ads have often proved to be the undisputed king. The fact that we managed to get more purchases using less ad spend demonstrates the effectiveness of Google ads in terms of ROI.

The answer may surprise some, but what we saw through this test, reaffirmed what we believed for some time just before. If you are a new business and you need to make a difficult choice based on getting more sales right now, a lead campaign on Google will provide you with a better return on investment based on the outcome of the sales.

Even though Google ads generally require large advertising budgets, they require experience. Google wants to deliver the best to its user, so you have to distribute the same. The quality of your ad and website content, rather than ad spend, is an important Google ranking factor when it comes to ad bidding wars and your ads being shown in competition. To ensure that the triple threat you want to know about, we suggest you work with an agency that has advertising experts in your industry.

So with all of this, if you're building a new business with a good budget and a simple goal, Google Ads may be the best option for you in search of a simple answer in the battle of Google Ads vs. Facebook Ads.

The flipside to our recommendation in Google ads vs. Facebook ads

Facebook advertising beyond doubt should be at the heart of a business owner's marketing plan. Especially when his social strategy is paid off. This not only gives you a deeper insight into the social behaviors of your audience but allows you to develop a social community around your business.

One that we all know is the most important factor for business growth - word of mouth. No other advertising platform has much power when it comes to building communities around businesses and the experiences of fans as Facebook does.

The return on investment from Facebook ads can only be measured by the dollar amount. We all know how big the channel's huge potential and crowd-puller can be. This creates a force to harmonize with its advertising platform.

As we said, every business is different.

With various products and unique customer profiles.

This means what may work for one business owner, not for another. This is certainly true when you are judging your return on investment in advertising.

Talk to our team today about how different advertising platforms fit into your business and learn how we can give you a better return on your investment.

Our final decision

Certainly, we had a clear winner in this particular debate. But the larger debate of paid search vs. paid social is clearly one that requires a lot of testing with many different variables. We also understand that the answer to this is not always as easy as we discuss today. The choice depends on various factors such as your business objectives, the type of your business, or your customer audience. Everyone has an equal role in the success of a campaign and the ROI achieved.

The choice may not always be obvious. But we often recommend business owners look beyond ROI and consider running a campaign based on the total value it brings to your business - even in the case of Google Ads vs. Facebook Ads. Value can be anything from building brand awareness to reaching potential customers or gaining more leads, conversions, and purchases.

We want to wrap this up and leave you with the following idea:

Google ads will help you find new customers instantly and in the process, will give you an immediate return on your marketing investment. While Facebook advertising will help new customers find and find you. And this route gives you better ROI in the long run.