A comprehensive guide on using Google Trends for keyword research

 

 Google Trends are often a strong tool for digital marketers. The 11 best ways you can use Google Trends to find relevant keywords that are relevant, trending, and boosting traffic.

30-second summary:

Keywords are still important for SEO, but what is their relevance, uniqueness, and popularity over time is important.

Google Trends is a powerful tool that lets you gauge this more.

With Google Trends, you can see which keywords to include, what to do, and what to plan.

You also get in-depth information about related topics, predictions, and how to overcome blind spots.

As an SEO professional, we are sure that there is one word that you have heard and used often, and that is, "keyword". After all, if you know what people are looking for, you can create content that leads them to your site. A great thanks to identifying effective trends is Google Trends, one among the world's largest real-time datasets. This can give you insight into what people are looking for, what they are interested in, and what they are curious about.

With over 3.5 billion Google searches every day, this is a powerful tool that you cannot ignore. In the words of the Google Trend team, "Now you can track minute-by-minute, real-time data behind over 100 billion searches happening on Google every month, focusing in-depth on topics that You care about. "

Now, you might be thinking this sounds great - but where do I start? Take a deep breath and pay attention as we are going to outline 11 of the best methods you can use with appropriate keywords using Google Trends.

ready? let's go.

Read this:- Long-tail keyword research tools 5 best tools for blogs.

1. Understand Keyword Search Volume

Keyword search volume refers to the number of times specific words were searched during a certain time frame. If the sites have high volume terms, it is clear that they are going to get more traffic.

If you enter any keyword in Google Trends, you get to see how interest in that topic has increased or decreased over time.

Here's an example. Type in "coronavirus" and watch yourself for peaks and valleys in consumer interest. You can also see in which area it is more or less popular.

Here, we should indicate that the popularity of the keywords shown is relative. The graph represents the ratio of the number of times that were searched relative to the total number of all searches during that time.

2. Identify seasonal trends

One of the great benefits of having search data mapped to a graph is how often you can easily see the highs and lows of keywords searched.

As a savvy marketer, which you should be, or you may not be reading this - you know that capitalizing on seasonal popularity means attracting more customers. You can design campaigns around such trends and adjust your sales plans and inventory accordingly.

Here are some clear examples. If you type "pizza", you get a graph, which is fairly consistent and more or less flat. But if you type in "Christmas Pudding", you will see a flat line above a high line in December.

Correctly identifying such trends means planning in advance and then taking advantage of the increased interest. It seems like something you want to do.

Read this:- 8 tactics to keep people coming back to the website

3. Avoid jumping on the trendy keyword bandwagon

When doing keyword research, you need to know whether the search term will continue to be popular or whether it is the result of the short-term discussion. Here again, Google Trends can help.

There is a table on the page that lets you see search interest for a specific keyword over the years. In this way, you will be able to see immediately whether a subject has been curbed once or has been dropped.

Here is another example. Type in "fidget spinners", and you'll see that there was a huge spike in 2017 when no one could get those toys. So if you were counting on using "fidget spinners" to attract people to your site, that's not going to happen.

4. Stay away from unicorn keywords

Hold on. What is a start-up worth more than USD 1 billion called? Yes, that's right, but there are other types. For example the Unicorn keyword.

These are general industry terms that may sound good to include in your content but do not necessarily make much difference. They are high volume but less competitive. For example, "cloud computing" or "courier services".

It is always better to use more precise keywords. For example, you can modify unicorn keywords to more accurately reflect your services. Checking Google Trends will give you information about common keywords that you can customize to your needs.

5. Find relevant trending topics

Trends. We all want to stay on top of them as it will attract more customers. Well, Google Trends can obviously help in this matter as well.

You can check Google Trends to find out which topics are trending in your niche and then keep an eye on traffic.

6. Find Related Topics

Often, even keywords directly related to your business may not be helpful. There are other keywords that can be related but will still boost traffic.

This is easy to do with Google Trends. After typing in the relevant keywords, you can scroll down to find related topics and tables of related questions.

For example, typing in courier services will show you the rising and falling trends for this search phrase. But in the Related Queries section, you will see "Overnight Courier Services". If you can use it as a relevant keyword, chances are your traffic will increase. whole night.

7. Use Trend Predictions

You can see Google trends as a mirror that will show you what people are interested in at the moment. But this tool can also help you use to forecast and trend data to suggest which keywords are going to increase in popularity in the future. This allows you to plan ahead and prepare for traffic boosting opportunities that may arise in the coming days.

As a beginner, you can see this prediction from the Google team on topics growing in 2021: equality, data ethics, and reaching the consumer at home.

8. Use Local SEO Strategy

 You have many consumers, and they are the ones that can be easily targeted with an effective digital and keyword strategy.

Google Trends can also help a lot with this approach. You can use local keyword trends to see which areas require your products or services. And then, you can fix your strategy to reflect this.

For example, you can type "cloud computing" with the USA filter to get the overall trend for that keyword phrase. And then drill further to see which city and town the phrase is most commonly used.

Read this:- How to Rank a New Website on Page #1 in 1 Week

9. Video SEO

A statistic on HubSpot shows that 86% of businesses use video as a marketing tool. Not surprisingly, after all, 85% of all Internet users in the United States watched online video content monthly on any of their devices. And 54% want to watch more video content than the brand or business they endorse.

[Source.]

Therefore, video SEO is important. It is the process of optimizing your video to be indexed so that it can rank on the result pages for keyword search.

How can Google Trends help you?

Enter your search term, and then change the web search to YouTube search. You can also find relevance and related questions, as well as which words are trending. This should provide you with invaluable insight to twist your video title and description for better results.

10. Use long-tail key phrases

Long-tail keyframes are defined as those that differ from general keywords. They are specific to whatever product or service you are selling.

For example, "running shoes" might be a generic keyword, but the longer version might be "men's thick soles".

As you'll see, such phrases have low competition and high conversion. This is why they're so important for effective SEO.

With Google Trends, you can surpass the popularity of various keywords. And then, you can add related terms to get a good idea of relevant long-tailed keywords. Whether you are into cloud computing or running shoes, it makes a difference.

11. Identify blind spots

Blind spots are present in life and also in keywords.

There are keywords that we find important, even if they are generic and high-volume. There are other keywords that we never have in any way, even if they are of interest to consumers.

The intelligent use of Google Trends means that you can investigate these areas to access insights that tell you about trending with your target audience.

Use different combinations of keywords, always check the related query box, and obtain a comprehensive view of the timeline. To test whether keywords are popular over time, whether there is a specific spike, and if there are any other aspects that consumers think are important.

All of this will let you land on blind spots to give you 20/20 vision.

Conclusion:- Google Trends is your powerful keyword partner

At a time when every online expert is hunting for keywords, Google Trends can give you an edge.

You can use it with powerful, popular keywords to boost traffic in surprising and positive ways.

This can help you find keywords that have meaning in context. This can help you to see profitable trends. And it can help you come up with long-tailed keywords that consumers are searching for.

The 11 principles outlined above should go a long way in setting accurate and effective keywords for your business. After that, if you want to dive more, visit Google's own training center for more lessons.