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how to create content for Facebook

Steps on How to Create Content for Facebook

 Learn the easy way to create content for Facebook!

There are 2.89 billion month-to-month dynamic individuals on Facebook and 66% of them visit a nearby business page week by week.


That's why you want to make sure that your posts are captivating and engaging when your audience sees them.

But how do you do that? How do you create great content for Facebook? We are going to show you exactly that in this post, so stay tuned.

9 Facebook Marketing Tools for Businesses

Today, we are going to cover how to create content for Facebook.

And not just ingredients for ingredients—but good, effective ingredients.

content marketing

Stages one How to Create Content for Facebook

Stage 1: Make a rundown of your crowd objectives and problem areas.

Step 2: Broaden the scope of the content your competitors are creating.

Step 3: Take all this information and draw a theme map.

Step 4: Create a Content Calendar.

Step 5: Get more people to engage with your post in the first hour.

Stage 1: Make A rundown of your crowd objectives.

Now if you've read a fair amount of posts on our blog, you've seen us talk about it before, because it's just that important.

How to use Facebook publishing tools

When it comes to creating content, you need to know what your audience cares about.

Even if you follow all the other steps we talk about today try to get more engagement and put your content in front of more eyes none of this matters if the content is first and foremost not relevant to your audience.

So what you want to do is make a list of the problems or pain points that your audience has that they want to solve.

Or, the goals they want to achieve as it relates to your business.

Let us talk about Digital PGK Marketing as an example.

We serve business owners, typically small business owners who need help growing their bottom line through online marketing.

These are some of the pain points and goals that we solve for the audience.

We save them time and stress by marketing to them.

We assist them with learning different systems to develop their business by teaching them through our web-based media channels and YouTube recordings.

We assist them with accomplishing their business objectives by driving more leads and direct deals for their business.

How To Get More Facebook Video Views

So, when we create content, we are not talking about how great we are as an agency or making videos about how great our employees are.

We are creating content on strategies and tips that business owners can use to grow their businesses.

For example, showing them how to create content for Facebook.

So take this concept and apply it to your business. Perhaps dissect what you've posted previously.

Have you spent too much time talking about your company rather than addressing your audience according to their needs?

Perhaps you've utilized a ton of your Facebook presence to talk about your administrations however they should be changed to address the advantage of your administrations, rather than simply the help.

Creating a list of your audience's pain points and goals will help you identify why your audience started following you.

Also, what kind of content do they want to see from you.

social media marketing Facebook

Step 2: Broaden the scope of the content your competitors are creating.

Identify some of your direct competitors and interest accounts that your target audience will share with, and view their Facebook posts.

Make a note of which posts are getting good engagement, and write down what you think are made up of post-work.

Was it imagery or video? Was it the caption? Call to Action? Write down whatever is most different to you.

content marketing

Step 3: Take all this information and draw a theme map.

If you took the time to do steps 1 and 2 well this step won't take you much time.

You may want to make a list of only 5 main topics or topics you think your audience would like to see from you based on the research you've done.

And if you need to break it down into subtopics, you can, but the main 5 will usually reflect the 5 pain points or goals you mentioned in Step 1.

Now for step 4, we want to get more into actual content creation, but first, be sure to check out our new social media advertising training course.

This will assist you with dominating online media promotion and create additional outcomes from your social advertisements.

Step 4: Create a Content Calendar.

So once you've got a direction for your material, it's time to start putting pen to paper. Or mouse over the Google Doc… you got it.

We talked about this in creating our content on the Instagram post, so we'll keep it brief here but essentially, you want to outline what your content will be like for the coming month.

We do this for our clients and it only helps to ensure that you maintain a good pattern with your content themes.

And it allows you to schedule everything together once you're done, which is a huge time saver.

If you don't know how to schedule Facebook content in advance, you can check out the next post on our Facebook publishing tool.

Tips For Using Facebook to Promote Your Business

When writing your copy and selecting your images or videos, make sure everything is audience-oriented.

And we have lots of great tutorials on our blog on creating effective and quality business graphics using free programs like Canva.

The other thing to keep in mind, apart from creating your posts for your audience, is to try to strike an emotion with them.

And you will usually, naturally, do this by addressing the pain point or target of your target markets.

But if you can make your audience feel something - be it happy, sad, laughing, patriotic, angry, sympathetic...

…you are more likely to get a good response from your audience.

And on that note, we want to talk about a few things you can do to get good engagement after your post is published.

content marketing

Step 5: Get more people to engage with your post in the first hour.

We all have friends or family members you can call on for support as a small business owner.

Or even loyal followers that you may have made some reports of over the years.

DM them and ask them to like your post, comment on it (preferably tagging someone else in that comment), and most importantly, share the post.

create a Facebook marketing campaign

You can even do these things with your personal account!

Not only does this give you more reach, but the more, more immediate engagement you get, is a signal to Facebook that,

Hello, calculation, individuals are drawing in with this post right out of the entryway, it should be something individuals need to see.

Doing so allows your content to be served organically to more people.

And there's a snowball effect, too.

Say if someone views your post and sees that they already have some shares and likes and comments, they are more likely to do so.

Whereas if they see it and there is no engagement, it makes them less likely to join.

Now for most business owners, when you first create Facebook content, you're more than likely creating a standard, Feed post.

But before we finish, we want to quickly cover the types of posts you can choose from.

The Different Kinds of Facebook Content You Can Create

near you:

Facebook Stories

Facebook instant articles

Facebook video

Facebook audio room

Facebook Ads

And, you can also create Facebook groups with content exclusive to that group that people won't find on your public business page.

Presently you know how to make content on Facebook!

And as you just saw, we have posts on all these things, so be sure to read them further.

Additionally, assuming you really want assistance with your FB showcasing, contact our Facebook advertising organization today.

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