5 ways to make money with PPC ads

Do you know how much money you can get by using generic keywords in your ads?

Whether you write PPC (Pay Per Click) advertising or any sales material, you have to avoid using a generic keyword.

By reading this guide, you will be able to write specific keywords that match users' search intent so that you can increase traffic and sales.

Read further, so when you write your ad copy and instead use specific long-tail keywords, you avoid using a generic keyword.

Discover why your PPC advertising is not paying your business any money

To succeed in business, you must have customers. After all, if someone does not buy your product or service, you will not be able to cover your expenses and have to bend over.

In the modern digital world, the best way to reach potential customers is to connect with them through marketing. You can create content that exposes your expertise and gives you a reputation. This will attract customers.

However, you can also use PPC i.e. Pay Per Click Advertising. This is usually faster because you immediately get to the top of the online results page. However, if you get your PPC ads wrong, you will find that they are not paying you any money.

You need to know what you are doing wrong and how to correct it.

Wrong keyword

When you start a PPC campaign, you need to choose keywords and phrases. When people search for these keywords and phrases, your paid link will appear at the top of the results page. They click on it to visit your website and you pay a specified amount to the search engine company.

It is necessary to find the right keywords, which is why you should list the services of a reputable paid search company. The more popular the keyword, the greater the amount of competition. If you choose the wrong keyword, you will struggle to stay on top of the search results.

This reduces the number of people who click on your site. You may also find that those who click are not looking for what you have to offer.

The wrong keyword can waste your money. One way to avoid using the wrong keywords is to avoid using common keywords.

What is a generic keyword?

If your keyword is too broad, then you have a general keyword. To ensure that the search engine knows if your web content matches users' search queries, you must use less broad, less general keywords.

Use a specific keyword instead of a general keyword in your ad copy, and you will boost your search engine traffic and sales.

This is where the user comes in intent. You need to make sure that your keywords match what people are looking for. Long-tailed keywords, keyword phrases with four or more words, can help you match users' search queries.

A general keyword is ambiguous, while a long-tail keyword is specific.

Focus keyword example

For example, suppose your keyword is "athletic shoes", and another website has a post about "how to find athletic shoes". If a search engine user wants to know where they can find athletic shoes, Google will direct them to another website and not yours.

Unless your keyword is more specific, Google doesn't know which search queries your content matches.

Let's look at an example related to the content of this blog:

Most blogging published a post explaining how to get Facebook out of jail. Many Facebook users are locked up in Facebook jail, meaning they are banned from the site and don't know what to do, so they search for solutions on Google.

If I had made my keyword just like "Facebook Jail" a more general keyword, Google would not have known whether to send a search engine user trapped in a Facebook jail to my post, or to state in a post that Facebook was in jail How to avoid ending? First place

Here you will find more information about long-tailed keywords.

Whatever keywords you choose, make sure that you research your chosen keywords before creating content.

When you use a keyword tool, you want to make sure that your topic is of interest. Keyword tools tell you how many people are searching monthly for your topic.

Once you know this data, check out the online competition for readers. If monthly searches are high, but online competition for readers is low, then go ahead and write your content.

Which Keyword Tool Should You Use?

Ubersuggest is a popular keyword tool, but there are plenty of Ubersuggest options.

No review

Choosing the right keywords is a great start. However, markets and other businesses are constantly changing and evolving.

You need to review your chosen keywords regularly and change them. It is necessary that they remain relevant.

This means that they are something that people are likely to search for, but not directly relevant to what you are offering.

Let's look at another example using mostly blogging content.

I published a review of the social media site MeWe. My keyword phrase was we review. Ever since I discovered that Google brings my article when people type in "MeWe review", "MeWe vs Facebook," and "IWe We"?

So, I went back after publication and added these keywords to my post.

Which tools should you use to find relevant keywords?

I use Ahrefs, a paid tool. However, there are free tools that will give you this information. For example, SERPRobot gives you information about keyword rank changes.

For WordPress bloggers, often in your dashboard, you will see which keywords brought your blog post. Update your post with these keywords.

Bad landing page

When people click through an ad, they will be sent to your designated landing page.

This page needs to give them more information about whoever they are interested in. They need to describe you as reputable and give them the opportunity to buy your product or service.

Most importantly, it needs to be done as soon as possible and in the least amount of words. You have to capture your customer before they click on another site.

If your landing page is not properly designed, you will not make a sale.

Do not sell directly

The Internet is massive and people can buy anything from many sources. You need to convince them that you are offering the best deal.

This means capturing their email address on the landing page and giving them more information. You should provide a link to purchase. However, you will capture their email address and leave the door open for future contact. It builds relationships that build sales.

Your product is defective

If your product does not appear to solve any problem, people may not see it as worth buying. Granted, you might be thinking about this before you start making your own products, but you won't be surprised by how many people. You need to find and define an existing issue and then present your product as a solution.

As soon as people find out that they have an issue, it makes sense for them to buy your product. Without that realization, your PPC money is simply wasted.

Common Keywords FAQ

What is an example of a good keyword?

A good keyword matches the intent of the users. For example, if a person is looking for information about running shoes, the market must use a keyword tool to find high-interest, specific keywords that match users' queries.

For example, are people looking for information on discounted shoes? A good keyword search engine focuses on answering users' search queries.

Wrapping Up: How to Avoid Using Generic Keywords in Your Ads

Important takeaways:

Your product needs to solve a problem.

Before creating content that tells people about your problem, you need to do keyword research to ensure that interest is high but competition is low.

Do not choose a general keyword! Choose a specific, long-tail keyword.

After publication, go back to your content and add new, relevant keywords.

Readers, please share so that bloggers and marketers know how to stop using generic keywords in their web content so they can start promoting their traffic and sales.

I await your thoughts in the comments section. Do you have a suggestion for this guide that you use a genetic keyword versus a longtail keyword in your website content?